Ubisoft, 1 of the world'south largest video game companies — responsible for creating popular franchise games such every bit Assassinator'due south Creed, Far Cry and For Laurels — hosted its Q2 earnings telephone call this week, where blockchain was a key topic of discussion.

Alongside reporting a fifteen% increase in unique active players in the first half of the year compared with 2022, and the fact that Assassin'due south Creed Valhalla has become the second well-nigh profitable game in the company'due south history, the French firm's CEO, Yves Guillemot, also expressed intentions for investment in and adoption of blockchain-axial gaming companies on the platform.

Despite making notable advancements in the infinite — such equally the funding of Animoca Brands, owner of Ethereum-based metaverse game The Sandbox — Guillemot stated that the platform is in early-phase research and evolution.

Ubisoft became a validator node on the Tezos network in Apr, a channel node operator on the Aleph.im network in July and a founding member of Blockchain Game Alliance, a coalition to encourage the adoption of the two sectors.

Frédérick Duguet, chief financial officer of Ubisoft, spoke highly of the potential impacts blockchain technology could accept on the gaming industry:

"Blockchain will enable more than play-to-earn that volition enable more players to actually earn content, own content, and we think it's going to grow the industry quite a lot. We've been working with lots of small companies going on blockchain and nosotros're starting to take a good know-how on how it can impact the manufacture, and we want to be i of the key players here."

Related: Gaming giant Ubisoft joins Aleph.im as core channel node operator

Fellow gaming corporation Valve recently became embroiled in mainstream headlines in the aftermath of its unpopular declaration banning all crypto, blockchain and nonfungible token (NFT) games and content from its Steam marketplace, stating its belief that the avails accept no intrinsic value.

In response to this prohibition, digital advocacy group Fight for the Future — supported by the Blockchain Game Alliance, Enjin and 26 additional blockchain game projects — published an open letter calling for the corporation to pivot on its decision, stating that decentralized autonomous organizations (DAOs) and NFTs can foster the advocacy of "​​decentralized, democratic, interactive, player focused systems."